
About Smart Organic
Smart Organics was founded in 2009
Our main goal is to make healthy food delicious and accessible to everyone. Today we are one of the leading organic food producers and distributors in Europe. Through our network of distributors and retailers, our products are available in more than 60 countries around the world - locally, in the European Union, as well as in Asia and America.
We are grateful for the opportunity to serve our customers and inspire people in their quest for a more sustainable and better life.
Values
Putting People First
Yes, we work for profit, but not at the cost of health. That's why we select high quality organic ingredients and take great care with working conditions in our factories and warehouses.
Authenticity
Authenticity is our inspiration to be helpful to those we can help the most. We believe wholeheartedly in the products we make because we make them for ourselves, our families and our children.
Long-term solutions
We manage our business in a way that is economically, socially and environmentally sustainable locally and globally because we want to meet the needs of both current and future generations. This, and the efforts we make to achieve high quality products, is our top priority.

Mutual benefit
We can only go far when we are together. While keeping our focus on the big picture, we don't fail to care about our employees, customers, suppliers and manufacturers. Our approach is based on mutual trust and aligns with our responsibility as a company to contribute to the effective benefit and growth of all participants in the chain.

Focus on innovation
Our main challenge is to meet our customers' needs and anticipate their future needs - both in our products and in the way they reach consumers. That's why innovation is an integral part of our daily work. We follow consumer trends and our focus is on developing healthy and tasty replicas of existing consumer favourites, removing harmful ingredients from them.
Positive attitude
Despite our best efforts, not everything always happens as we expect. Still, keeping a positive attitude and a smile helps us deal more effectively with difficulties and keep going with our mission. A positive attitude is one of the core principles of our company culture. We believe its power is invaluable to living a happier, more fruitful and fulfilling life.
Courage
We are taking bold steps in our quest to respond appropriately and quickly to the ever-changing needs for a happier and healthier lifestyle. We have the courage to change the status quo in business for the better by making delicious and clean food accessible to everyone.
We are proud,
that we manufacture most of our products in our own factory in Sofia, which covers more than 6000 sqm. This allows us to have better control over every step of the production process on a daily basis. We have three main production halls.

Production
Production of bars
Here, they produce more than 1 million energy and protein bars each month from fruit and nuts, plant-based, with no added sugar, for kids, adults, athletes and active people. Their newest acquisition is the chocolate tuna line, where they cover bars with delicious vegan chocolate made from Peruvian cacao. Their brand of bars is Roobar.
Bakery
Here they produce Kookie Cat - delicious gluten-free vegan cookies. No palm fat, no wheat flour, no eggs, no dairy, no cane sugar, but with the taste and texture of a great cookie. They also bake their gluten-free granola, coconut and apple chips here, all under the Bett'r brand. Also the no-sugar-added curries called Rookies, which are sweetened only with dried fruit.
Packing lines
They package a wide range of high quality organic raw materials into retail consumption packages. These include staple foods - organic cereals, pulses, seeds, nuts and dried fruits; superfoods from around the world, raw cocoa products, spirulina, maca and many more; coconut oil, cocoa butter, organic ghee. Their brands for staple foods are Smart Organic, and for functional foods Dragon Superfoods.

Quality
Our mission is to provide the most natural, unprocessed and preserved foods possible, while making them affordable and easy to use
Featured products
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Baking soda 300 g.
- Vendor
- Smart Organic
- Regular price
- 2.59 лв.
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- 2.59 лв.
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Bio maple syrup degree A, Smart Organic, 250 ml.
- Vendor
- Smart Organic
- Regular price
- 14.99 лв.
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- 14.99 лв.
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Organic Thyme Tea 20 g.
- Vendor
- Smart Organic
- Regular price
- 4.09 лв.
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- 4.09 лв.
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Organic Rosehip Tea 20 gr.
- Vendor
- Smart Organic
- Regular price
- 4.09 лв.
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- 4.09 лв.
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Organic Mint Tea 20 g.
- Vendor
- Smart Organic
- Regular price
- 4.09 лв.
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- 4.09 лв.
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